I can’t wait to try some of this yummy goodness!!

09.15.2010 – (Steamboat Springs, Colo.)

Honey Stinger, the leading manufacturer of honey-based nutritional products, introduces a completely new energy product to the US market – Stinger Waffles. Suggested by Honey Stinger co-owner Lance Armstrong, the new Stinger Waffle provides 160 calories of great-tasting, organic energy.

“The Stinger Waffle is an early example of the positive impact Lance has made in new product development,” states Bill Gamber, Honey Stinger co-founder. “He’s a big fan of the stroopwafels he’s eaten while racing in Europe and suggested that we try making some with honey. As it turns out, they’re delicious.”

The traditional stroopwafel, which originated in the Netherlands over 200 years ago, is a waffle made from two thin layers of baked batter with syrup filling. In the Netherlands and Belgium, stroopwafels are sold in the streets and are popular with European cyclists looking for a quick boost of energy.

Rather than syrup, the Stinger Waffle use organic honey and other organic ingredients, making Stinger Waffles a certified USDA Organic product. Each waffle is wrapped individually for easy transport and retails for $1.39. Stinger Waffles will be available at specialty sporting goods retailers and natural food grocers nationwide on October 15.

About Honey Stinger
Located in Steamboat Springs, Colo., Honey Stinger makes convenient, nutritious and great tasting honey-based foods including energy bars, gels and organic chews. Honey Stinger fuels some of the county’s top cyclists, runners, triathletes and teams. In early 2010, the company welcomed Lance Armstrong to its ownership team. Honey Stinger products are available at specialty sporting goods retailers, natural food grocers and www.honeystinger.com.

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