09.15.2010 – Serotta, the manufacturer of high performance, custom bicycles for over 38 years, introduces a custom 29er mountain bike. Serotta will preview the new “Built Ford Tough” 29er, featuring full titanium construction and a custom Ford finish, at September’s Interbike show in Las Vegas. The Ford 29er offers a sneak-peak at the production 29er mountain bike that Serotta will launch in early 2011.

The “Built Ford Tough” custom 29’er hard tail pays homage to Ford’s legendary truck building prowess. Throughout 2010, Serotta has been fortunate to help launch the FORD Transit Connect van to the US market as it is home to the Serotta Mobile Fit Lab, a travelling custom bike fit workshop that has crossed the country several times this year with stops at local events, and shows along the way.

“Ford has been a great corporate partner for Serotta and we’ve been thoroughly impressed by the versatility and functionality of the Transit Connect,” states Serotta president, Stan Mavis. “We thought building a custom Ford 29er mountain bike was a great opportunity to say thanks for Ford’s support and offer a preview of what’s to come from Serotta.”

In 2011, Serotta will introduce a line of 29er hardtail mountain bikes, featuring both titanium and carbon composite frames. Serotta first started building mountain or “trail bikes” as they were originally called, in the early eighties. The new Serotta 29er will carry forward Serotta’s focus on functional simplicity and proven, lasting designs.

For more information, visit the “Built Ford Tough” 29’er at Ford’s Interbike booth: 607, along with the Serotta FORD Transit Connect and other key Serotta innovations, or go to www.serotta.com

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