ROHNERT PARK, Calif, January 22, 2018 – Marmot Mountain, LLC, a global leader in high-performance outerwear and a division of Newell Brands (NYSE: NWL), today launched the revolutionary EVODry Rainwear Collection for Spring 2018. Developed in partnership with Green Theme International (GTI), EVODry is the industry’s first technology to minimize environmental impacts without sacrificing any of the pinnacle performance, materials and construction that Marmot is recognized for. The EVODry line of rainwear for men and women will be available exclusively at REI stores nationwide and online at REI.com and Marmot.com starting in February 2018.
As part of Marmot’s “Treadlight” strategy of building sustainable products of exceptional quality and durability, the EVODry line sets a new bar for waterproof garments. The superior waterproofing is created by bonding the DWR treatment with the yarn at the molecular level,
resulting in an impressive 20K waterproof/ 20K breathable finish that will never wash off or need re-application. And unlike other waterproof products on the market, EVODry fabrics, laminations, and trims are completely free of PFCs.
“EVODry represents a major milestone for Marmot as part of our long-term strategy to create more sustainable products,” said Brian Thompson, VP of Design & Product Development at Marmot. “For decades, we’ve led the outdoor industry in waterproof-breathable outerwear construction, and EVODry establishes a new leadership position in sustainable production that does not compromise technical performance. We believe this line will set the standard for the future of rainwear.”
The new, cutting-edge shell developed specifically for EVODry garments by Marmot and GTI is made from industrial nylon waste that has been upcycled into new yarn. The upcycled yarn uses less petroleum and energy than is typically needed to create new yarn, while retaining the strength and durability of virgin material. In yet another innovation, the yarn is solution-dyed, giving it excellent colorfastness and consistency while reducing the water and energy used in the process, and reducing the use of harmful dyes by 85%.
“Not only does EVODry set a new standard for environmental stewardship, but it’s also pushing the boundaries in outdoor apparel performance,” explained Brian LaPlante, Marketing Director at Green Theme International. “GTI’s revolutionary Breathable Water ProtectionTM (BWP) beads water off your jacket in heavy and prolonged storms without wetting out—and the finish never washes or wears off.”
Like all Marmot products, the entire EVODry line is backed by Marmot’s Lifetime Warranty.
Born and raised in the great state of Virginia, Brandon is a former opera singer (true story) who’s had the outdoors flowing through his veins since day one. Brandon now lives in Colorado with his daughter Sydney (AKA, Baby Gearist).